Sarala builds the AI capability

You know you need.

Built for boutique M&A. Designed around your workflow.

See the proof
What is Sarala

We build the AI software your firm is looking for.

Sarala works with boutique M&A firms across Corporate Finance, Debt Advisory, Venture Capital and Private Equity. With offices in London and Manchester, we build bespoke AI products for research, forecasting and presenting. Every product is designed and built directly with James, our AI founder.

Most M&A professionals know AI will change the game. Few know exactly where it fits or how to build it properly. Sarala puts the pieces together. AI does not replace expertise. It gives it firepower.

What we build

Research. Forecasting. Presenting.

Three areas where boutique M&A firms spend significant time. Sarala builds bespoke AI tools that give your team capabilities they couldn't access before.

Research

Build an ecosystem for market research

We build AI research tools that connect to live data sources and company databases. Adjacency mapping, market exploration, criteria screening. Clean interfaces that surface insights your team couldn't access before.

Forecasting

Firepower built around your expertise

We build tools that extract and structure financial data so your team can run valuation forecasts, econometric models and scenario analysis at a speed that wasn't previously possible. Sarala handles the data processing. Your expertise drives the analysis.

Presenting

Without the faff

We build AI presentation tools that take your analysis and inject it directly into PowerPoint, formatted to your house style. No text boxes. No version control headaches. The analysis is the skill. Sarala handles the gap between the two.

Proof

The work speaks for itself.

SMG-CF · Management Presentation

A complete management presentation for Speedy Hire Plc, produced in a fraction of the time of traditional production.

Produced for SMG-CF using publicly available data on Speedy Hire Plc. Every figure sourced. Every claim attributed. Built to sit alongside material produced by a mid-market advisory firm.

"Sarala provided excellent market analysis in our M&A process. Reports provided unique insight and ready to show to buyers."

Steve Gordon · Director, SMG-CF
FAQ

Common questions.

What is Sarala Systems?

Sarala Systems is a bespoke AI capability builder for boutique M&A advisory firms in the UK. We design and build AI products for corporate finance research, financial modelling, forecasting and presenting. Every product is built around your workflow, not the other way around.

Who does Sarala work with?

We work with boutique advisory firms across Corporate Finance, Debt Advisory, Venture Capital and Private Equity. Typically firms of 2 to 20 advisors who need serious AI capability without enterprise cost or complexity.

How is Sarala different from ChatGPT or a generic AI tool?

Generic AI tools are horizontal. Sarala builds vertical. Every product is designed specifically for M&A workflows, deal structures and the language corporate finance professionals actually use. You get a tool built for your firm, not a prompt box.

What does Sarala build for research?

We build AI research tools that connect to live data sources and company databases to find comparable companies, map market adjacencies and screen investment targets against your criteria. Deal origination and market mapping, automated.

What does Sarala build for forecasting?

We build financial modelling and scenario analysis tools that extract and structure financial data, build base, bear and bull case forecasts and test growth assumptions against sector comparables. AI that handles the data processing so your expertise drives the analysis.

What does Sarala build for presenting?

We build AI presentation tools that take your analysis and inject it directly into PowerPoint, formatted to your house style. No manual formatting. No version control. Client-ready output from your insights.

Is Sarala an off-the-shelf product?

No. Every Sarala product is bespoke. You work directly with James to design something that fits inside your existing process. Nothing generic, nothing that needs your team to change how they work.

Does Sarala replace analysts?

No. Sarala gives your analysts and advisors firepower they didn't have before. Better research in less time. Sharper forecasts with more scenarios. Presentations that take minutes not hours. The expertise stays with your team.

How long does it take to build?

Depends on the product. Simple research or presentation tools can be live in weeks. More complex forecasting or data infrastructure takes longer. We scope it properly on the first call.

What data sources does Sarala connect to?

We build integrations with Crunchbase, CoreSignal, Companies House and other financial data APIs depending on your use case. Private company data, market comparables, financial filings.

Is my data secure?

Yes. Every Sarala product is built as an internal tool for your firm. Your data stays inside your environment. Nothing is shared, stored externally or fed back into any model.

How does pricing work?

Bespoke build, bespoke pricing. We scope the product on a call and price from there. No enterprise licensing. No seats you don't need.

Why now?

Most boutique M&A professionals know AI will change how deals get done. Few have had the time or the right partner to build it properly into their workflow. The firms building this capability now are the ones that will be faster, sharper and more competitive in 18 months.

About

James Hobson, founder.

Sarala was built for one reason. As an economics graduate attending finance interviews, I kept hearing senior advisors describe manual processes that AI could already solve. Nobody was building it for them. Sarala does.

Every product is designed and built by me, directly with your team.

Ready to build?

Get in touch.

Tell us what you're looking to build. We'll scope it properly and tell you exactly what's possible.